Grownoli guide
How to get the perfect creative brief from your team
Every designer or marketing manager has received a Slack ping like this:
If you start designing based on that sentence, you are setting yourself up for infinite revisions. You do not know the main offer, the audience angle, the platform requirements, or what the call-to-action (CTA) should be. You end up guessing, and when you guess, you rarely hit the mark.
The solution is not to write a 10-page document. The solution is to require a simple, structured creative brief before any design work begins.